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APR

Are you ready to distinguish yourself as a top-tier public relations professional? The Accreditation in Public Relations (APR) is your key to unlocking greater success.

The APR: Your Path to Excellence

  • Certifies your expertise: Demonstrate your commitment to professional standards and best practices.
  • Sets you apart: Gain industry recognition and position yourself as a leader among your peers.
  • Keeps you current: Stay ahead of the curve with the latest advancements in the ever-evolving communications landscape.

The APR isn't just a credential; it's a testament to your dedication, professionalism, and drive to excel.

Key Benefits:

  • Asserts professional competence: Validate your skills and knowledge to clients and employers.
  • Communicates value: Showcase your commitment to ethical and effective public relations.
  • Reflects industry best practices: Demonstrate your understanding of the latest trends and technologies.

How to Get Started?

The process to earn your APR is multi-phased and can be broken down into four steps:

  1. Complete the Examination for Accreditation in Public Relations Application online and pay the fee. (Members of UAB participating organizations $385 or $410; Nonmembers $745) 
  2. Study and sit for a Panel Presentation.
  3. Continue to study and complete the examination. The examination is administered at Prometric either at their testing centers or through remote proctoring.
  4. Demonstrate a commitment to lifelong learning through renewal.

Questions?

If you have any additional questions or are interested in pursuing your APR, please contact COSPRA APR Chair Randy Barber.